AI-powered new geos expansion for sololearn
3-4x the sign-ups with influencer and small paid campaign and 2x with no campaign
Challange
test AI localisation in Brazil. Ran a/b test for English vs Portuguese AI
Solution
New Geos expansion (test AI localisation in Brazil), ASO conversions optimisation
Result
3-4x the sign-ups with influencer and small paid campaign
and 2x with no campaign
Introduced localised version by language and course type and increased 33% up the view to install in some goes
drove 11% increase in engagement in December - January (usually dead season for engagement)
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