Challange
Rask team needed to explore alternative growth channels aside from paid and SEO. They had implementation resources, but needed expertise in community enabled growth.
Solution
- conducted 2 in depth sessions of workshops with the team to understand what can community strategy look like for Rask.ai
- offered a few concepts: community group, events on Linkedin and streams, podcast.
- together with the Rask team, decision was to start from events, as easiest.
- final session to outline the plan for first event theme, schedule, etc.
We advised on tools, specific platform requirements, best days.
Rask team organized all the set-up themselves.
Result
Now events account for top 3 sources of their B2B MQLs after SEO and paid.
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