Media Advertising x AI: Market Research, Strategy, GTM for Picasrt

Picsart revised product roadmap and since then has launched numerous new features in a shorter period of time
Client
Picsart
Year
2023-2024
Timeline

Challange

We interviewed 50+ companies and experts in advertising and media space and also growth experts to find best possible ways to integrate AI technology into existing marketing processes and identify missing product features and best ICP.

Solution

We have prepared Jobs To Be Done mapping, HubSpot data analysis, Market size and competitor analysis, expert quotes and specific recommendations on product and AI strategy and exact tools and workflows to create.

Result

Picsart revised product roadmap and since then has launched number of product features, like commercially safe Text2Image Generation model, Design Variations, Plugins for Figma and more, which are selling well to B2B customers

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