Palabra AI: AI translation potential in streaming, events & healthcare
In July & August 2024 we interviewed 13 companies and experts in streaming, events and healthcare.
Challange
Our main goal is to understand customer journeys within industry, average check sizes, key elements and quality factors (and how they rate them) for the specific vertical to identify first launch focus.
Solution
Internal report with Jobs To Be Done, Key use cases, expert quotes and contacts, included slide presentation and detailed report per each interview, this allowed Palabra to focus only on use cases, where market entry would be easier.
Result
Product for streaming and video-conferencing was launched in February 2025.

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