AI in Marketing webinar for Superside

Superside wanted to strengthen its position in AI marketing and become more visible in the category. The goal was not just to talk about AI, but to create useful, educational content for marketers trying to understand how AI can be applied in real work.

The challenge was to turn a complex topic into clear, engaging, and practical webinar to attract the right audience.

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Tata led the research and content strategy for the project. She reviewed dozens of AI tools and translated that research into a webinar concept designed for marketers: practical, accessible, and easy to follow.

The project included shaping the webinar narrative, positioning the topic for demand generation, and extending the campaign into post-event content for social and blog distribution.

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